Millions of people worldwide suffer from chronic and acute pain.   Athletes get strained muscles. Hard laborers get tired and aching backs.  Arthritis sufferers have constant joint pain.  As a result, the market for pain relief is huge and growing.  People with pain are faced with numerous options for curing, relieving, and managing their problem.  One such option is cold therapy.  This can take the form of applying ice, or applying a topical solution such as Biofreeze.

Cold therapy or cryotherapy works on pain in two ways.  First, it limits the blood flow by constricting the blood vessels.  This reduces inflammation which in turn relieves pain.  Second, the cold acts to numb the affected area, having the effect of masking the pain.  The brain senses the cold and as a result is unable to sense the pain.   This is why physical therapists recommend cold therapy to their patients before practicing their healing exercises.  It allows them to perform the movements more freely and completely, leading to faster, more lasting improvement.

Cold therapy can be performed by applying ice, or it can be done by the application of a topical solution.  Biofreeze, one such topical solution, has several important advantages over ice.  Ice can cause temporary pain, stiffness, or skin irritation.  Biofreeze uses menthol to create the cooling sensation.  It absorbs quickly and goes to work under the skin at the source of the pain.  As a result, there are none of side effects to the skin that you may get with ice.  Most importantly, if you’ve ever been laid up on the couch with your knee packed in ice, you know that it’s not practical if you’re planning to get anything done.  Applying ice generally requires that you remain stationary during the course of treatment.  With a topical analgesic, you apply the gel to the affected area, then go on about your day.  The cold sensation lasts for several hours while you live your life.  Try that with ice!

Biofreeze comes in several different forms to make it even more convenient to use.  The original tube of gel is great for applying with your hands, using a gently massaging motion for even more relief.  The roll-on is perfect if you’re looking for a way to apply the gel without touching it with your hands.  It even comes in individual wipes if you find you need quick relief on the go.

Cold therapy can be an important part of your pain management strategy.  Biofreeze gives you a quick, convenient, and effective way to add it to your everyday routine.